Soap Stories 2: “purity” vs. “anti-category” brand positioning.
Yup, mind after highlighting lessons from the oldest brand in the world, Beg to Differ is still focusing on plain old, boring soap – today comparing two more classic brands: Ivory and Dove. But we’re convinced that there’s gold in them-thar-bars. Pure brand… or maybe anti-brand… gold. Which works better for you? Read on.
Soap Stories Part 1: the oldest brand in the world.
Months ago, what is edthe Differ began a post called “the History of Branding in 10 Soaps”. But as the list grew, information pills he realized there was way too much brand mangers could learn from the world’s oldest branded products. So in the first installment: the lily-white pedigree of the world’s first brand: Pears transparent soap.
A tale of misdirection and (literal) corporate suicide.
Today the Differ heard that a company named Huawei was setting up shop in his home town. He needed help placing the brand in his head. But when he clicked “About Us” on Huawei.com, pills all he found were meaningless words. And human remains…
Well the Differ is on vacation this week, information pills so we thought we’d take the opportunity to look back at some of our favourite header graphics from the last year (in no particular order with no particular rationale). But we’d love to hear from you. Which of these is your favourite? Did we miss one you like? Comment away!
Last week, cheapest the Differ analyzed Google’s chronic failure to find any lasting success in Social Media. Since then, order we have been pondering Dr. Fritzenhoffer’s closing remarks about whether the problem was actually Google’s corporate “nature” or their cultural “nurture”. How about you tiger? Can you tell the difference in your own company? Here’s a quick guide.
