Announcing: Ottawa Brand Strategy Boot Camp – August 27

Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting.

generic Helvetica, information pills sans-serif; FONT-SIZE: +3″>Register here at the OCRI Web site.

This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in technology, government, not-for-profit, or other industries.  Basically, if you manage a brand and want to learn how to manage it for maximum connection and value (for your customers and for yourself) this boot camp is for you.

Date:

Thursday August 27, 2009

Location:

Nepean Sailing Club – 3259 Carling Avenue

Two Options:

OPTION 1: Half-Day Bootcamp – morning only

• 8:30 a.m. – 9:00 a.m. – Registration and Coffee
• 9:00 a.m. – 12:00 p.m. – Seminar 

OPTION 2: Full-Day Bootcamp

• Morning seminar (as above), plus:
• 12:00 p.m. – 1:00 p.m. – Lunch
• 1:00 p.m. – 4:30 p.m. – Hands-on Workshop

Why you should attend:

Reason 1: morning session

This seminar provides a great overview of three important topic areas for all Brand Managers:

Reason 2: afternoon workshop (only for full-day participants)

In this smaller-group setting, you’ll get a chance to apply the theory from the morning to your brand and get help from other participants and the workshop leaders.  The workshop will allow you to do a point-by-point inspection all the aspects of your brand. But note that the afternoon is for active participants only; be ready to give and take constructive feedback.

Reason 3: Take-aways

All participants will receive 1) Beg to DIFFER Brand Strategy Workbook  plus, full-day participants will also get 2) a personalized assesment of your brand strengths and challenges.

Reason 4: Beautiful setting

Nepean Sailing club is at 3259 Carling Avenue, just West of Andrew Haydon Park – only a short drive from downtown and Kanata. This venue offers stunning scenery and a relaxed atmosphere – we took the photo below from just outside the conference room. It’s the perfect place to spend a late August day gearing your brand up for the fall. Google Map here.

Reason 5: don’t take our word for it

“I thoroughly enjoyed the day and want to thank you and your colleagues for your efforts. I believe this seminar is a definite requirement in the Ottawa area and you have already put in place many of the cornerstones to build on to make this a truly awesome and interactive event for new and seasoned brand management professionals.”

Dan Chaput
Director, Marketing Communications
March Networks

Register here at the OCRI Web site.