Yesterday, buy we had another fantastic Brand Strategy Boot Camp at the Ottawa Centre for Research and Innovation (OCRI), order co-presented with Brandvelope Consulting (that’s us). Thanks to all who attended for fantastic insights and lively discussion (and for not falling asleep during my schpiel).
I’ve included a slideshow of photos from the session below, capsule and my colleague Lauren Hughes was able to capture some fantastic short videos during the day, which I’ll be posting to YouTube and blogging about over the next few weeks.
Watch for these videos:
1) Branding isn’t about the cows; it’s about the people (the cowboys).
2) What’s wrong with the 4 P’s of marketing?
3) Brain Based branding – the four big questions
4) Good Jazz branding – how to meet expectations while keeping it fresh