Okay, unhealthy I admit it. I checked my Klout score. And so did you.
It was hard to resist every now and then. Just a little peek. How bad could that be? We’re human, cialis 40mg and we love to check our box scores for anything we do.
Well, guess what? After Klout’s sudden and arbitrary-seeming “re-alignment” of all of our scores today (explained by Klout CEO Joe Fernandez here), the angry snit it inspired among the Klouterati, and the inevitable backlash to the backlash, it became painfully obvious that the “standard measure” has never exactly been as scientific as the length of the path travelled by light in a vacuum in 1?299,792,458 of a second – if you get my meaning.
As a matter of fact, those dice are – and have always been – downright fuzzy. So I give you a fancy new infographic to explain the key questions we now face in social media after the storm…
Oh, and for the record, I lost 14 imaginary points myself. But who’s counting? Apparently not Klout.
Can you come and pull me out of the mud pool?
DennisVanStaalduinen (@DenVan) says
Um, hate to tell you Mimi. That ain’t mud.
It’s funny though. If someone came along and told the world they’d come up with a way to score our regular, human, off-line social and business influence, we’d be much quicker to call their bull… um… mud what it is. It’s just so tempting to believe it’s possible online.
I always reckoned that Klout’s single greatest achievement wasn’t their ability to create a metric that accurately tracked influence, but to influence big brands into thinking that their metric carried any meaningful weight.
The ONLY difference between Klout and the 50 million other bullshit metrics out there is that Klout was able to convince big brands to give out free movie tickets, music subscriptions, and even free flights to the people their particular brand of bullshit anointed as being worthy of it.
@alkerton No argument here. But hey. Dancing with the Stars and American Idol are subjective too, so maybe Klout can aspire to that level of cultural relevance.
Love this!! 🙂