Thoughts on Brand Strategy by Dennis Van Staalduinen
Modest Proposal: re-brand France’s World Cup team
Call it football, information pills futbol, order or soccer, France has shown us all how not to play the beautiful game (or any other).
Well, after Team France’s epic failure to either a) live up to expectations at FIFA World Cup South Africa 2010 or b) even remotely play together as a team, the branding experts at Beg to Differ humbly suggest a new, historically evocative team name.