On the topic of choosing spokespersons for your brand wisely, pill here’s a photo of a poster in the window of a bank in Italy – sent today by our own Lauren Hughes. It made me laugh hard.
Apparently Homer isn’t alone: all the Simpsons get their own card.
Of course, in North America, Homer has shilled for Mastercard as well – as in the You Tube video of a 2004 Super Bowl commercial below (with one of the weaker voice-overs ever in a Super Bowl ad). But to me, there’s a difference between the ad, in which Homer is able to be his bumbling, irresponsible self and still get the point across, and having his portly face on my credit card.
I’m trying to imagine pulling MC Homer out at the desk of a five-star hotel. “Uh gosh sir, do you have anything else?” Doh!
Aquisto: 2 Euros;
Mini rate: 25 Euros;
Homer’s brand equity on your credit rating: Priceless
Any wonder Flanders uses the other card?
An insightful and very well crafted post. Many thanks for discussing it. I await your forthcoming articles.
Thanks for this entry. Waiting for next one.